One of the most stressful situations for marketers is to come into work only to find out that their conversion rates have dropped overnight. In the worst cases, that drop is wildly significant.
This post is about how you can use Google Analytics (GA) coupled with Google Tag Manager (GTM) to identify and track the end-impact of those micro conversions
There’s been a heated argument happening between UX and CRO. One side believes in equipping the user to make the best decisions for their specific needs. The other side…
Have you ever gotten mad at a website because you couldn’t get to where you wanted to go? What did you do? You probably left, never to return. Now flip the script…
Have you ever heard of the “5-second rule”? No, not the one where you can still eat that muffin if it hasn’t been on the floor for 5 seconds. We’re talking about…
Getting found online is hands-down one of the most important things your business can do. But standing out above all the distractions of today’s digital world is tough, especially when your competitors are aiming to do the same.
What does your website mean to you? Think on that for a minute. Now nobody will argue that you shouldn’t have a website just for the purpose of building brand awareness or establishing your digital presence.
The thing is, (*Heads up—a “no-shit” statement incoming*) the world isn’t “going” digital anymore. It’s already there. If you haven’t established yourself online, then…
It’s tradition. After the holidays, celebrations and reflection on the past year, you transition yourself for a new start.
That’s when you start to reflect inward and come up with your new year resolutions. Every year you try to get closer to reaching your full potential as a person. But you need to change the way you think about resolutions. Why limit these to only yourself? You should…
WARNING: I will not be held responsible for any loss of sleep or trauma that may result from reading this article. You are willingly engaging in this content and accept any repercussions that are suffered from it. Reader discretion is advised.
Awesome. Now we’ve got that out of the way. So you might be wondering… why the disclaimer? Well, you’re about to be subject to some unheard of info that will possibly shock you or scare you off the grid…
There are two types of people that absolutely need to read and bookmark this post.
You just graduated from college. Whether it’s UCF, Full Sail, Valencia or somewhere else around here. You’ve interned at a couple agencies, you’ve attended some networking events, or maybe neither. You feel like you’ve done what you need in order to land a job. But you still don’t have one lined up.
You graduated college a couple years ago. You’re pretty disappointed (or straight up unhappy) with your career choice. Now you’re trying to transition into the Orlando marketing world. But you don’t know how…
We all make mistakes. We’re human, it’s in our nature. Unfortunately, some mistakes are more costly than others. Take the recent Steve Harvey flub for example. Not only did his mistake of announcing the wrong Miss Universe winner embarrass him…
For a very long time, business pages on Facebook have been looking for ways to have one-on-one conversations with their followers. Unfortunately, pages cannot send an initial message to Facebook followers (which makes sense, otherwise we’d have an epic spamming issue).
To quote the great Lieutenant Daniels from The Wire, “My stats are clean.” A friend called me last night and asked me about Facebook advertising. He was wondering about a specific page that I’ve recently been working on, where we are able to go from 23 likes to 12,000 likes in one month.
Algorithm shift? Google rankings drop? Budget constraints? When you ask your marketing department about these topics, it shoots a bolt of terror right down their spine. But there’s one question they fear even more. One that is so…
As a Facebook marketer, it can be a challenge to keep up with the changes Facebook makes that hinder you from reaching with your followers. Well they’ve finally…
Since you’ve found your way to this page, then you already know how important it is to be marketing on Facebook. The purpose of this guide is to help you get started with one of the most effective strategies you can get your hands on…
Your whole life is a series of questions being answered. How are babies made? Why is the sky blue? Why does Game of Thrones continue to break my heart? Professional marketers are constantly drowning in questions…
Tim Mehta 