IDENTIFYING WEBSITE OPTIMIZATION OPPORTUNITIES

Sometimes opportunities to make your website better don’t come to you. You have to go in there and find them. Don’t rely on…

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MASTERING THE FIRST IMPRESSION: HOMEPAGE OPTIMIZATION TIPS

Have you ever heard of the “5 second rule”? No, not the one where you can still eat that muffin if it hasn’t been on the floor 5 seconds. We’re talking about…

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WHY FACEBOOK ADS ARE SO UNIQUE

In order to run a successful Facebook advertising campaign, you need to throw out all the assumptions you use for all your other types of advertising.

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COMBINING CREATIVITY WITH DATA IN WEB DESIGN

There’s a common misconception that you need to avoid:

The idea that you have to sacrifice creativity when using data to design your website.

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HOW TO GET YOUR LOCAL BUSINESS RANKING ON GOOGLE

Getting found online is hands-down one of the most important things your business can do.

But standing out above all the distractions of today’s digital world is tough, especially when your competitors are aiming to do the same.

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STOP GUESSING: HOW TO USE DATA TO DESIGN A KILLER WEBSITE

What does your website mean to you? 

Think on that for a minute.

Now nobody will argue that you shouldn’t have a website just for the purpose of building brand awareness or establishing your digital presence. The thing is, (*Heads up—a “no-shit” statement incoming*) the world isn’t “going” digital anymore. It’s already there. If you haven’t established yourself online, then

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GET YOUR WEBSITE IN SHAPE IN 2017:
MOST IMPORTANT NEW YEAR’S WEBSITE RESOLUTIONS

It’s tradition. After the holidays, celebrations and reflection on the past year, you transition yourself for a new start.

That’s when you start to reflect inward and come up with your new year resolutions.

Every year you try to get closer to reaching your full potential as a person. But you need to change the way you think about resolutions.

Why limit these to only yourself? You should…

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BE UNFORGETTABLE: HOW TO USE STORYTELLING TO FIND MARKETING SUCCESS

joy

“Instead of just marketing new ideas to people, market ideas connected to their unique story”

Think about a time when you were feeling joy, pride, frustration or hope. Pretty easy to remember.
Now see if you can remember a time that you…

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THE NEXT EVOLUTION OF MARKETING: POKEMON GO AND AUGMENTED REALITY

Pokemon Go and Augmented Reality

Have you seen an increase of these symptoms in the people around you?

  1. Adults staring at their phone while navigating a crowded sidewalk.
  2. Groups of people (also staring at their phones) gathering at very random corners or abandoned buildings
  3. Strangers driving around, stopping and parking at the most random places…

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4 STEPS TO BECOME FACEBOUND: THE FUTURE OF INBOUND AND FACEBOOK

faceboundfinal

WARNING: I will not be held responsible for any loss of sleep or trauma that may result from reading this article. You are willingly engaging in this content and accept any repercussions that are suffered from it. Reader discretion is advised.

Awesome. Now we’ve got that out of the way. So you might be wondering… why the disclaimer? Well, you’re about to be subject to some unheard of info that will possibly shock you or scare you off the grid…

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HOW TO LAND A MARKETING JOB IN ORLANDO

Marketing Job Orlando

There’s two types of people that absolutely need to read and bookmark this post.

  1. You just graduated college. Whether it’s UCF, Full Sail, Valencia or somewhere else around here. You’ve interned at a couple agencies, you’ve attended some networking events, or maybe neither. You feel like you’ve done what you need in order to land a job. But you still don’t have one lined up.
  2. You graduated college a couple years ago. You’re pretty disappointed (or straight up unhappy) with your career choice. Now you’re trying to transition into the Orlando marketing world. But you don’t know how…

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7 CONTENT MARKETING MISTAKES THAT EVERYBODY MAKES

Content-Marketing

We all make mistakes. We’re human, it’s in our nature. Unfortunately, some mistakes are more costly than others. Take the recent Steve Harvey flub for example.

Not only did his mistake of announcing the wrong Miss Universe winner embarrass him…

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HOW TO DIRECTLY MESSAGE FOLLOWERS FROM YOUR FACEBOOK BUSINESS PAGE

Facebook Message Marketing

For a very long time, business pages on Facebook have been looking for ways to have one-on-one conversations with their followers. Unfortunately, pages cannot send an initial message to Facebook followers (which makes sense, otherwise we’d have an epic spamming issue). 

Facebook is making moves to turn…

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WHY YOU CAN’T “BUY” FOLLOWERS WITH FACEBOOK ADS
Facebook ads

To quote the great Lieutenant Daniels from The Wire, “My stats are clean.” A friend called me last night and asked me about Facebook advertising. He was wondering about a specific page that I’ve recently been working on, where we are able to go from 23 likes to 12,000 likes in one month.

He asked “How the hell did you…”

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FACEBOOK PLANNING A “DISLIKE” BUTTON: WHY YOU DON’T NEED TO WORRY

Facebook Dislike button

Spreading through the news today is a story about Facebook’s plan to implement a “Dislike” button on its social network. 

But please, don’t react so quickly. How will this effect you?…

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THE ONE QUESTION MARKETERS FEAR THE MOST

Social media ROI

Algorithm shift? Google rankings drop? Budget constraints? When you ask your marketing department about these topics, it shoots a bolt of terror right down their spine. But there’s one question they fear even more. One that is so…

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A HIDDEN APPROACH TO ENGAGING YOUR FACEBOOK AUDIENCE

Facebook Audience Engagement

As a Facebook marketer, it can be a challenge to keep up with the changes Facebook makes that hinder you from reaching with your followers. Well they’ve finally… 

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HOW TO CREATE A FACEBOOK UNPUBLISHED POST IN LESS THAN 10 MINUTES

Facebook unpublished post

Since you’ve found your way to this page, then you already know how important it is to be marketing on Facebook. The purpose of this guide is to help you get started with one of the most efficient strategies you can get your hands on… 

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CRUSHING 5 QUESTIONS THAT EXPERT MARKETERS ARE FACING RIGHT NOW

Questions expert marketers are asking

Your whole life is a series of questions being answered. How are babies made? Why is the sky blue? Why does Game of Thrones continue to break my heart? Professional marketers are constantly drowning in questions… 

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