Speaking Videos

VWO Masters of Conversion Webinar: The Flexibility of Business Experimentation

Link to Video on VWO

There are times when rules can be broken. The severity of breaking or bending these rules changes as your industry and risk change. This presentation is about the shortcuts that business experimentation programs can take that still lead to business value but bend the rules of the standard scientific method. There are certain liberties that business testing programs can take that lead to a similar/the same outcome.

Seattle Interactive Conference 2019: Ah Damnit! Why Frustration is The Most Important Emotion in UX

Portent 2019

Marketers and UX Professionals have been talking about evoking emotion in their content for years. Humor, inspiration, love, shock, the list goes on. Although, they are forgetting about the most important emotion: Frustration. If you ignore frustration, none of the emotions you want your users to feel will make it through. Sometimes it’s actually better to have as little emotion as possible in your experiences. In this talk we expose the common practices that brands are getting wrong, some heuristics on how you can identify frustration in your experiences, and the right way to use emotion in your content to engage with your users.

How To Get Your Local Business Ranking on Google

Designzillas 2017

The best way to get found by your customers is by making sure you show up when they search for you or your service on Google. Ranking for local SEO is it’s own strategy in itself.